A session or discussion about advice & best practices in managing pipeline / requests of feature, and how they fit into the release pipeline. It would be great to discuss any differences between a standard product vs one that allows custom development for each client with a generic base system.

This session will introduce the topic of pricing, discuss different types of pricing models and give advice on how to go about determining product pricing

An introductory session about what Product Management is and isn't, what it's goals and objectives are and how to introduce it companies that don't have it formally or don't understand it.

The product marketing role is very valued in the overall product management framework. Typically, the product marketing person serves as one of several sources of input to product requirements owned by the product manager; while the product manager will be one of the several sources of input to marketing messages owned by the product marketing person. Would like to discuss this symbiotic relationship further, pros and cons, what functions lie where etc.

Discussions on ways to create and grow product management teams. There are few standards on how to structure teams of product managers and product marketers. The aim is to get attendees to discuss what they've seen in their experience that worked and didn't work and why.

Lets compare the design process in different industries and companies. Who leads the design? Who infludences the design? How does the product get shaped? How to get buy in? How to ensure we design the right product.

Many PMs have to balance supporting an existing customer base with infrastructure, platform and general enhancements while innovating to increase sales and market share. You can never do it all with the limited resources you have. A facilitated discussion on this topic would be useful.

Marketers and Product Managers frequently complain about having "all of the responsibility but none of the authority".

Are you ready to move beyond "victim" of the organization and take your role to the next level? In this session I will help you take real steps to increase your personal credibility and authority within your company. This will be an interactive session, and will include practical ideas, and also personal challenge.

Speaker:
Alan Armstrong, co-founder TPMA, blogger @ onproductManagement.Net, Managing Director, Eigenworks Inc.

A huge part of product innovation and success rests on efficient and effective communication across teams in a company. In startups, this happens almost naturally. In medium and large companies, process needs to be put in place. Lean Communication is a model based on Lean principles that can be used to align teams and accelerate time to revenue for high tech products. As key members of the overall communication network, Product Managers and Product Marketers will benefit significantly from adopt this type of model.

Product managers sacrifice their personal lives for their product's success. But we'd sacrifice less and succeed more if we could get away from the to-do list long enough to devise a decent market strategy.

I'd like to have a conversation about how to do this, how to get your company's support, and how to prove that the strategy is working.

I'd be happy to connect if you'd like to trade stories about this before the event. Contact me at productcampstrategy@gmail.com

Aldwin

We'll review how some PM teams get too caught up in being led by the customer versus their own innovation -- this can be detrimental to early stage markets whereas thought leader teams tend to do better.

Creating effective Product Requirements documents takes a lot of effort, often undermining whether they actually get done. Much of what is written is rarely implemented and the details are not always static as they change when the team learns what it really wants. This session would sort through what is really needed in a Requirements document focusing on what actually gets done.

A session outlining the opportunities available under the government’s SR&ED program; the type of activities that qualify for government grants; the manner in which claims are filed and the type of documentation required.

PM's at a startup can have a hard time reconciling theory with reality when they arrive day one - there often isn't very much to work with. This session could focus on how a startup PM identifies the resources at hand, then grows them into an idea, an innovation, an opportunity, and finally a business. Real life war stories definitely required.

This is perhaps a very crucial element of being a Product Manager - putting together solid business cases to present to stakeholders. The presentation can cover areas such as forecasting, profitability etc.

If you are one of the early employees of a startup and the founder and owner is a technical person who thinks he knows what the market wants, how do you manage him without jeopardizing your position in the company, but still doing your job successfully?

Practical advice on how to best pitch your product/company to investors for the purpose of seeking investment.

A framework to build products to (Absolute) Best Cost with "+" feature sets specifically valued by the customer (or "How to keep your engineers from building products only THEY want")

Let's talk about what we spend time split testing and why it is so important. Focusing on "the funnel" and how to quickly and confidently iterate to find out what works when split testing. Let's also share some war stories of where split testing went really right and also really wrong.