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  1. How to gain credibility and authority in Marketing and Product Management

    Marketers and Product Managers frequently complain about having "all of the responsibility but none of the authority".

    Are you ready to move beyond "victim" of the organization and take your role to the next level? In this session I will help you take real steps to increase your personal credibility and authority within your company. This will be an interactive session, and will include practical ideas, and also personal challenge.

    Speaker:
    Alan Armstrong, co-founder TPMA, blogger @ onproductManagement.Net, Managing Director, Eigenworks Inc.

    30 votes
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    • 1 vote
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      • ABC+ Methodology for Feature Decisions

        A framework to build products to (Absolute) Best Cost with "+" feature sets specifically valued by the customer (or "How to keep your engineers from building products only THEY want")

        10 votes
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        • Future Thinking skills for product management

          How can we design products for uncertain, unpredictable future. It will be fun to explore how different future thinking techniques can be and are applied to identify possible products, and markets.

          4 votes
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          • The role of Design Thinking in product management

            Design Thinking is heralded as a recipe for all product management stages. It would be interesting to explore how design thinking is being used today and what are some possibilities within product management.

            4 votes
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              1 comment  ·  Admin →
            • 8 votes
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              • Hardware Product Management

                This is vastly different from a software product management and would be interesting to learn about the steps required to develop and launch a hardware product. Also working with different cross-functional teams including Manufacturing, Supply Chain, R&D etc.

                5 votes
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                • Product Concepting - How to identify a winning product concept for the target segment

                  This presentation should cover the important elements of concepting a product and supporting it through market research techniques. Different phases of product concepting are discussed.

                  6 votes
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                  • Building Business Cases for New Products

                    This is perhaps a very crucial element of being a Product Manager - putting together solid business cases to present to stakeholders. The presentation can cover areas such as forecasting, profitability etc.

                    14 votes
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                    • How to deal with a know-it-all technical founder in a startup?

                      If you are one of the early employees of a startup and the founder and owner is a technical person who thinks he knows what the market wants, how do you manage him without jeopardizing your position in the company, but still doing your job successfully?

                      14 votes
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                      • Lean Communication - Align diverse teams and accelerate revenue for high-tech products

                        A huge part of product innovation and success rests on efficient and effective communication across teams in a company. In startups, this happens almost naturally. In medium and large companies, process needs to be put in place. Lean Communication is a model based on Lean principles that can be used to align teams and accelerate time to revenue for high tech products. As key members of the overall communication network, Product Managers and Product Marketers will benefit significantly from adopt this type of model.

                        28 votes
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                        • A Little Bit of Strategy Can Save Your Life

                          Product managers sacrifice their personal lives for their product's success. But we'd sacrifice less and succeed more if we could get away from the to-do list long enough to devise a decent market strategy.

                          I'd like to have a conversation about how to do this, how to get your company's support, and how to prove that the strategy is working.

                          I'd be happy to connect if you'd like to trade stories about this before the event. Contact me at productcampstrategy@gmail.com

                          Aldwin

                          28 votes
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                          • Requirements simplified

                            Creating effective Product Requirements documents takes a lot of effort, often undermining whether they actually get done. Much of what is written is rarely implemented and the details are not always static as they change when the team learns what it really wants. This session would sort through what is really needed in a Requirements document focusing on what actually gets done.

                            21 votes
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                              1 comment  ·  Admin →
                            • The Customer is Never Right

                              We'll review how some PM teams get too caught up in being led by the customer versus their own innovation -- this can be detrimental to early stage markets whereas thought leader teams tend to do better.

                              25 votes
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                              • Split testing things that matter the right (and wrong) way

                                Let's talk about what we spend time split testing and why it is so important. Focusing on "the funnel" and how to quickly and confidently iterate to find out what works when split testing. Let's also share some war stories of where split testing went really right and also really wrong.

                                10 votes
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                                • Button Soup - Making Something from Nothing as a Startup PM

                                  PM's at a startup can have a hard time reconciling theory with reality when they arrive day one - there often isn't very much to work with. This session could focus on how a startup PM identifies the resources at hand, then grows them into an idea, an innovation, an opportunity, and finally a business. Real life war stories definitely required.

                                  17 votes
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                                  • Start Me Up!: How to get government grants for innovative products and processes

                                    A session outlining the opportunities available under the government’s SR&ED program; the type of activities that qualify for government grants; the manner in which claims are filed and the type of documentation required.

                                    17 votes
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                                    • How to pitch your product/company to investors

                                      Practical advice on how to best pitch your product/company to investors for the purpose of seeking investment.

                                      12 votes
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                                      • 6 votes
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                                        • Product Design

                                          Lets compare the design process in different industries and companies. Who leads the design? Who infludences the design? How does the product get shaped? How to get buy in? How to ensure we design the right product.

                                          38 votes
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                                            1 comment  ·  Admin →
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