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The role of Product Marketing in the overall scheme of Product Management

The product marketing role is very valued in the overall product management framework. Typically, the product marketing person serves as one of several sources of input to product requirements owned by the product manager; while the product manager will be one of the several sources of input to marketing messages owned by the product marketing person. Would like to discuss this symbiotic relationship further, pros and cons, what functions lie where etc.

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    anonymousanonymous shared this idea  ·   ·  Admin →

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